Most parenting bags are either overly tactical or wildly impractical. They are bulky, overdesigned, or trying too hard to be cute. MarluMob was born out of a need for something a little bit smarter–bags that feel natural to wear, fit seamlessly into daily life, and work for everyone doing the work of parenting.

We design lightweight, gender-neutral essentials that don't shout "new parents coming through," but still carry everything the role demands.